Summary
ZONTES, a well-established Chinese motorcycle manufacturer under Guangdong Tayo Motorcycle Technology Co., Ltd., expanded its product lineup in 2025 with the introduction of the 368D and 368E scooters at the Malaysia Autoshow. Known for its commitment to innovation and quality, ZONTES leveraged advanced engineering and technology to offer two new models designed to cater to distinct segments within the Malaysian scooter market. These launches followed the positive reception of the 368G model earlier in the year and underscored ZONTES’ strategic push to broaden its presence in Southeast Asia with competitively priced, feature-rich vehicles.
The 368D targets urban commuters seeking a lightweight, efficient, and affordable scooter, featuring a Euro 5 compliant 368 cc engine, modern safety systems including two-channel ABS, and smart connectivity through the Zontes Smart App. In contrast, the 368E is tailored for touring enthusiasts, offering enhanced comfort and convenience with features such as an adjustable electric windshield, heated handlebars, extensive storage, and integrated rider-assist technologies. Both models combine performance, practicality, and technology to meet the diverse needs of Malaysian riders at accessible price points starting below RM25,000 for the 368D and under RM27,000 for the 368E.
Unveiled at the Malaysia Autoshow 2025 in Serdang, the launch event highlighted ZONTES’ commitment to delivering value and innovation. The company emphasized its quality-centric manufacturing philosophy and after-sales support to build customer confidence amid a competitive market. While industry reviews praised the scooters’ blend of affordability, performance, and technology, some observers noted limited long-term pricing data as a potential barrier to fully assessing market impact.
Overall, the introduction of the 368D and 368E solidifies ZONTES’ position in the Malaysian scooter market by offering versatile, technology-forward models that address both urban mobility and touring demands. This move reflects the brand’s broader strategy to expand regionally while maintaining a strong focus on innovation, quality control, and customer engagement.
Background
ZONTES, a prominent brand under Guangdong Tayo Motorcycle Technology Co., Ltd., has established itself in the motorcycle and mini car industry with a strong emphasis on invention and innovation. The company, founded in 2003 as a sino-foreign joint venture with customs AEO senior certification, operates on a large scale with a workforce of nearly 3,600 employees, 60% of whom hold college degrees or higher. Guangdong Tayo Motorcycle Technology Co., Ltd. spans an area of 600 mu and has made significant technological advancements, owning numerous patents including 256 for appearance, 121 for utility models, and 36 for invention. It has also been honored with the Technology Innovation Award in Guangdong multiple times, reflecting its commitment to research and development of high-value-added products and continuous improvement.
ZONTES’ operational philosophy centers on a management concept that emphasizes accountability and upstream supervision to minimize defects and improve quality. The company fosters a people-first approach, aiming to provide employees with a sense of achievement through innovation and rewarding performance, aligned with automated management systems that support work allocation and appraisal processes.
In 2025, ZONTES expanded its product lineup with the launch of new models at the Malaysia Autoshow, including the ZONTES 368D and 368E scooters, as well as the company’s first super adventure motorcycle. These launches follow the positive market reception of the ZONTES 368G earlier in the year, underscoring the brand’s commitment to innovation, performance, and value. The new 368D model builds on the success of the previous 350D with a lighter body and enhanced performance, targeted at riders seeking accessible pricing and modern features.
Overview of the 368D and 368E Scooters
The Zontes 368D and 368E scooters represent the brand’s latest offerings tailored for urban commuting and long-distance touring, respectively. Both models are powered by a Euro 5 compliant, liquid-cooled, single-cylinder 368 cc engine producing 38.7 PS at 7,500 rpm and 40 Nm of torque at 6,000 rpm. This engine, equipped with Bosch EFI and a CVT transmission, delivers smooth performance with selectable Sport and Eco ride modes, and drives the rear wheel via belt drive.
The 368D is designed primarily for urban riders seeking a lightweight, easy-to-maintain scooter for city and highway use. It features a ground clearance of 150 mm, a dry weight of 175 kg, and a 17-litre fuel tank, making it practical and nimble for daily commuting. Available in Matte Black, Matte Silver, and Grey, the 368D also boasts alloy wheels, telescopic front forks, twin rear shock absorbers, and a braking system by J Juan with single hydraulic discs front and rear, supported by two-channel ABS for safety.
In contrast, the 368E caters to touring enthusiasts who prioritize comfort and long-range capability. Weighing 193 kg, the 368E shares the same engine but incorporates features suited for extended rides, such as a larger electrically operated windshield with five adjustable positions for wind deflection, heated handlebars, and a spacious underseat storage compartment capable of holding two XXL full-face helmets. The 368E also includes sequential turn signals, front and rear video recording, and Zontes’ Keyless Intelligent Control System, enhancing rider convenience and security.
Both scooters come equipped with advanced rider aids and connectivity options. Standard features include keyless start, twin USB charging ports, traction control, and compatibility with the Zontes Smart App, which provides real-time diagnostics, ride history, and bike status via smartphone integration. The 368D and 368E models complement the adventure-oriented 368G, offering consumers diverse styling and functionality choices while maintaining accessibility with pricing starting under RM25,000 for the 368D and below RM27,000 for the 368E in Malaysia.
Launch Event at Malaysia Autoshow 2025
Zontes showcased its latest lineup of scooters at the Malaysia Autoshow 2025, held from 9 to 15 May at MAEPS, Serdang. The event featured the launch of three new models: the 368D, 368E, and the flagship 703F, marking a significant expansion of Zontes’ presence in the Malaysian market. Attendees were invited to visit Hall C, Booth No. 16 to explore these new offerings and experience firsthand the innovative features Zontes has integrated into its scooters.
The 368D and 368E models complement the existing 368G, which has been available since earlier in the year. The 368D is positioned as an accessible entry point with pricing starting below RM25,000, while the 368E is estimated around RM27,000. In comparison, the current 368G model is priced at RM28,800, demonstrating Zontes’ strategy to offer a range of options catering to different budgets and preferences.
All three new scooters feature compatibility with the Zontes Smart App, allowing riders to monitor real-time performance, access ride history, and perform system diagnostics directly through their mobile devices—an embodiment of Zontes’ commitment to intelligent riding technology. Additionally, Zontes encourages enthusiasts to join the ZONTES Official Club Malaysia, fostering a community centered around support, solidarity, and shared passion for the brand.
The launch at the Malaysia Autoshow 2025 not only highlighted Zontes’ innovative scooter lineup but also reaffirmed its dedication to delivering value, performance, and cutting-edge technology to Malaysian riders across various segments.
Market Positioning and Target Demographics
Zontes positions the 368D and 368E scooters as practical and accessible urban mobility solutions that cater to distinct rider needs within the Malaysian market. Priced competitively starting under RM25,000, these models complement the existing 368G, which is more adventure-oriented and priced at RM28,800. The 368D targets urban riders seeking an easy-to-ride and maintain scooter suitable for city and highway commuting, emphasizing simplicity and convenience for daily travel. In contrast, the 368E is optimized for longer journeys and touring, featuring enhancements such as ergonomic seating with storage capacity for two full-face helmets, heated handlebars, keyless ignition, and a 5-position adjustable windscreen for wind protection and rider comfort during extended rides. This strategic segmentation allows Zontes to appeal both to commuters looking for practicality and to travel enthusiasts desiring comfort and touring capability without compromising affordability. The availability of color options including Matte Black, Pearl White, and Matte Silver Blue further supports personalized rider preferences. Overall, the launch of these models reflects Zontes’ commitment to innovation, performance, and value across different riding needs in Malaysia.
Pricing and Availability
ZONTES Malaysia has introduced three new models—the 368D, 368E, and the flagship 703F—at the Malaysia Autoshow 2025, with bookings now open at authorised dealerships nationwide. The 368D is priced below RM25,000, making it the most accessible option in the lineup. The 368E is priced under RM27,000, while the premium 703F is available for less than RM40,000.
Alongside these new releases, the current ZONTES 368G remains available in Malaysia at a price of RM28,800.
ZONTES Malaysia has also responded to customer feedback by boosting inventory and logistics to improve after-sales service and parts availability, supporting the smooth rollout of these new scooters across the country.
Reception and Reviews
The launch of the Zontes 368D and 368E scooters at the Malaysia Autoshow 2025 was met with considerable attention from both industry experts and potential buyers. The models were praised for their blend of innovation, performance, and affordability, with prices starting under RM25,000 for the 368D, making them accessible options in the competitive scooter market.
Reviewers highlighted the 368D’s lighter body and enhanced performance compared to its predecessor, the 350D, noting that these improvements contributed to a more agile and enjoyable riding experience. The 368E was also recognized for its quality and fitment options, matching the 368D in terms of parts availability and aftermarket support.
Industry insiders appreciated Zontes’ management approach, which emphasizes accountability at every production stage to minimize defects and improve overall quality. This approach was seen as a contributing factor to the consistent build quality observed in the new models. However, some reviewers noted that detailed pricing data beyond the initial offering was limited, making it difficult to assess the long-term market value and competitiveness fully.
Impact on the Malaysian Scooter Market
The introduction of the Zontes 368D and 368E scooters at the Malaysia Autoshow 2025 marks a significant development in the local scooter market, particularly within the crossover scooter segment. Building on the success of the earlier 368G model, which was lauded for its potential to revolutionize this category, the new 368D and 368E models bring enhanced performance and advanced technology to Malaysian riders at competitive prices.
A key factor influencing their impact is the integration of the Zontes Smart App across these models, allowing users to access ride history, diagnostics, and live data directly from their smartphones. This feature caters to the growing demand among Malaysian consumers for tech-savvy and high-spec motorcycles that remain affordable. With the 368D priced under RM25,000 and the 368E around RM27,000, these scooters are positioned to attract both urban commuters and enthusiasts seeking versatile and innovative rides without a premium price tag.
Moreover, Zontes’ strategy to keep pricing accessible while offering value-packed models demonstrates a commitment to meeting diverse riding needs in Malaysia. The lighter body and improved performance of the 368D, in particular, reflect ongoing advancements tailored to local preferences and conditions. The availability of these scooters at authorized dealerships and the option to book in advance further indicate strong market confidence and anticipated consumer interest.
Future Developments
ZONTES continues to emphasize innovation and customer satisfaction in its future plans, focusing on delivering high-value-added products through continuous research and development. Their management philosophy promotes accountability and quality control at every stage, aiming for a defect-free production process without reliance on managerial intervention, ultimately supported by advanced management software systems. This approach also fosters a work environment where employees share in the success and benefits of the company’s growth and product excellence.
Building on the strong reception of the 368G model, ZONTES has expanded its product lineup in the Malaysian market with new offerings such as the 368D, 368E, and flagship 703F models. These additions, launched at the Malaysia Autoshow 2025, highlight ZONTES’ commitment to innovation, performance, and affordability, with prices starting below RM25,000 for the 368D and slightly higher for other models. The company aims to continue developing motorcycles that meet diverse rider needs while maintaining accessible pricing to broaden their market reach.
Looking ahead, ZONTES plans to leverage its continuous improvement strategy and customer feedback to refine existing models and introduce new variants, ensuring sustained growth and enhanced market presence in the competitive scooter and motorcycle segments.
The content is provided by Sierra Knightley, Front Signals
