Discover the Must-Have Smartwatches for Women This Year

Summary

Smartwatches for women in 2024 have advanced significantly, blending sophisticated design with cutting-edge technology to cater to diverse lifestyles and wellness needs. These devices offer a range of styles—from minimalist, delicate forms to robust fitness-oriented wearables—while emphasizing female-specific health features such as menstrual cycle tracking, cardiovascular monitoring, and stress management. Leading brands including Apple, Samsung, Fitbit, and Garmin continue to innovate by integrating comprehensive health sensors and customizable options, making smartwatches both practical and fashionable accessories for women.
Notably, health and wellness functionalities tailored to women have become a major focus, with devices offering FDA-cleared ECG sensors, blood oxygen measurement, and advanced sleep tracking, alongside AI-powered cycle predictions and mood monitoring. However, the accuracy of some female-centric features, particularly menstrual cycle tracking algorithms, remains a subject of ongoing evaluation due to variability in individual user experiences and proprietary data models. Meanwhile, eco-conscious consumers have driven the adoption of sustainable materials such as recycled plastics and metals, influencing design trends that prioritize both style and environmental responsibility.
This year’s standout models include the Apple Watch Series 11, praised for its extensive health capabilities and ecosystem integration, Samsung’s Galaxy Watch 7 with AI-enhanced menstrual tracking, Fitbit Sense 2 with advanced biometric sensors, and Garmin’s Lily 2 Active, which balances fitness features with a compact, stylish form. Additionally, budget-friendly options like the Xiaomi Smart Band 9 offer essential health tracking and long battery life, broadening accessibility across price points.
As customization and personalization become increasingly important, many manufacturers now provide interchangeable straps, custom engravings, and a variety of finishes that allow women to express individuality through their wearable technology. Looking ahead, the integration of artificial intelligence, enhanced female health monitoring, and sustainable design are expected to shape the future landscape of women’s smartwatches, further aligning technological innovation with style and wellness priorities.

Overview of Smartwatches for Women

In recent years, smartwatches designed specifically for women have evolved significantly, combining elegance, advanced technology, and functionality to meet diverse needs and preferences. The market in 2024 showcases a wide variety of options, from timeless and minimalist designs to cutting-edge devices that emphasize health and wellness features tailored for women. Leading brands such as Apple, Samsung, Fitbit, and Garmin have released models that not only track basic fitness metrics but also offer comprehensive health monitoring capabilities. These include blood oxygen measurement, sleep quality analysis, cardiovascular health, stress level tracking, and enhanced workout analytics, providing users with a holistic wellness experience. Moreover, the integration of menstrual cycle tracking and female-specific health insights has become a key focus area, with expert evaluations highlighting the importance of accuracy and depth in these features.
Smartwatches for women in 2024 also prioritize comfort, wearability, and style, catering to different wrist sizes and fashion preferences. Smaller case sizes ranging from 25mm to 38mm are particularly popular, appealing to those who prefer delicate and subtle designs without sacrificing functionality. Additionally, sustainability trends have influenced the industry, with eco-friendly materials such as recycled plastics and sustainable straps gaining traction among consumers conscious of environmental impact. Aside from traditional smartwatches, discreet alternatives like smart rings have emerged, offering innovative health monitoring solutions. The Oura Ring 3, notable for having nearly 60% female users, exemplifies this shift towards versatile and less obtrusive wearable technology favored by women.

Notable Smartwatches Released This Year

Several standout smartwatches have been released this year, blending advanced health tracking features with stylish designs tailored for women. Among these, the Apple Watch Series 11 continues to lead with a comprehensive suite of health monitoring tools, including FDA-approved atrial fibrillation (A-fib) detection, cycle tracking, sleep apnea detection, and a newly introduced Sleep Score feature that synthesizes sleep data to indicate restfulness. It offers two sizes (42mm and 46mm) and multiple material options such as aluminum and titanium, complemented by versatile band choices. The Series 11’s seamless integration with the iPhone and balanced price-to-performance ratio make it the top overall smartwatch choice for women this year.
Samsung’s Galaxy Watch 7 represents the brand’s latest response to the Apple Watch, bringing in new AI-powered health tracking features. Released in mid-2024, it maintains a design similar to its predecessor but is optimized for Samsung devices and compatible with any Android phone. Key innovations include enhanced health monitoring and menstrual tracking powered by the Natural Cycles algorithm within the Samsung Health app. Its fitness capabilities and smart features make it a compelling choice for Android users seeking a robust, health-focused wearable.
Garmin introduced the Lily 2 Active, a sleek and fashionable smartwatch designed specifically with active women in mind. Priced at $299, it balances Garmin’s fitness-tracking expertise with a smaller, more stylish form factor compared to the brand’s traditional bulky GPS wearables. Although its battery lasts only about a day, it offers comprehensive exercise modes and sleep insights, prioritizing health and wellness in a compact design.
The Fitbit Sense 2 stands out as Fitbit’s premium offering, incorporating advanced health sensors such as an FDA-cleared ECG, continuous electrodermal activity (cEDA) for stress monitoring, blood oxygen measurement, and skin temperature tracking. It supports menstrual health and pregnancy tracking directly from the wrist and offers interchangeable straps for personalization. These features combine to create a versatile wellness smartwatch that emphasizes mood and body response notifications throughout the day.
In the more budget-conscious segment, the Xiaomi Smart Band 9 delivers a vibrant 1.62-inch AMOLED display, up to 18 days of battery life, and over 100 sport modes. It covers essential health metrics including SpO₂, heart rate, sleep, and menstrual tracking at a competitive price around $50, making it an attractive option for those seeking functionality without premium pricing.
Traditional watchmakers like Timex are also innovating this year, emphasizing style and sustainability in their women’s collections. The Timex Legacy Ocean and Traprock lines incorporate eco-friendly materials such as recycled plastics and sustainable straps, while smaller case sizes in collections like Cavatina cater to the growing demand for delicate, mini watches. Timex’s approach blends affordability, durability, and customizable options such as interchangeable straps, appealing to women who value both fashion and function.

Comparison of Featured Smartwatches

When evaluating the best smartwatches for women, several key models stand out due to their blend of design, health features, performance, and ecosystem compatibility. The Apple Watch Series 11 is widely regarded as the top choice overall, offering an extensive suite of built-in fitness, health, and safety tools, along with the largest selection of third-party apps such as AllTrails, Nike Run Club, Peloton, and Strava. Its upgraded hardware includes a harder screen for enhanced scratch resistance and 5G connectivity, allowing music streaming without a phone. Additionally, the Series 11 integrates new sensors like hypertension notifications and benefits from an improved solar screen that extends battery life by approximately 25% in different power profiles.
For users seeking a more budget-friendly option within the Apple ecosystem, the Apple Watch SE (2nd Gen) is often described as the “goldilocks of smartwatches.” It supports many core health tracking features but lacks some advanced sensors such as ECG, blood oxygen monitoring, and temperature sensing necessary for cycle tracking and ovulation estimates. Despite these omissions, it remains a strong contender for those prioritizing value and integration with iOS devices.
In contrast, the Fitbit Sense 2 targets users who prioritize advanced health and wellness monitoring. This premium Fitbit model includes an FDA-cleared ECG sensor, blood oxygen readings, and innovative sensors measuring electrodermal activity and skin temperature. Its continuous electrodermal activity (cEDA) sensor offers ongoing stress level monitoring, prompting mood and body response notifications throughout the day. Compatible with both Android (9.0 and above) and iOS (15 and above), the Fitbit Sense 2 also integrates well with Google accounts, enhancing its appeal across platforms.
Other notable devices include the Xiaomi Smart Band 9, which delivers excellent value with a 1.62-inch AMOLED display, 14–18 days of battery life, and over 100 sport modes, including menstrual tracking, all for a relatively low price point around $50. Meanwhile, the Fitbit Charge 6 offers built-in GPS, ECG, EDA, SpO₂ monitoring, and skin-temperature variation features with a strong heart rate sensor, making it suitable for users who want detailed workout analytics and health data in a compact form.
Each of these smartwatches balances essential functions such as fitness tracking, health monitoring, and connectivity while catering to different user priorities—from high-end features and broad app ecosystems to affordability and specialized wellness tools. As customization and style become increasingly important in the market, manufacturers are also focusing on sustainability and personalized options like interchangeable straps and engraving to appeal to women seeking both function and fashion in their smartwatches.

Women-Specific Health and Fitness Tracking Features

Modern smartwatches designed for women increasingly emphasize specialized health and fitness tracking features that cater to female physiology and wellness needs. Leading brands such as Garmin, Fitbit, Apple, and Samsung have integrated functionalities that go beyond basic activity tracking to offer deeper insights into women’s health.
One of the core areas of focus is menstrual cycle and fertility tracking. Samsung, although a later entrant in this space, introduced period tracking in 2020 through its Samsung Health and Women’s Health apps, allowing users to log symptoms including moods and sexual activity. However, the accuracy of cycle predictions varies widely among users due to individual differences and limited comparative research on tracking algorithms, many of which are proprietary and funded by tech companies themselves. Natural Cycles’ algorithm is one example powering menstrual tracking within Samsung’s ecosystem.
In addition to cycle tracking, several devices offer advanced biometric sensors to monitor parameters vital to women’s health. The Fitbit Sense 2, a premium smartwatch, includes an FDA-cleared ECG sensor, blood oxygen monitoring, and electrodermal activity (EDA) sensing, with an enhanced continuous EDA (cEDA) feature to track stress levels throughout the day. This enables mood monitoring through Body Response notifications, helping users manage stress more effectively.
Garmin’s Venu 3 stands out by combining comprehensive fitness tracking with specific wellness metrics tailored for women. Its health features include sleep tracking with a Sleep Score metric, blood oxygen measurement, ECG, skin temperature, abnormal heart rate alerts, and a specialized women’s health suite. The device also introduces novel coaching features such as Body Battery and Morning Report, designed to optimize workouts and daily activity by synthesizing health data into actionable insights. Its compact 41mm size makes it particularly suitable for women athletes seeking a fitness-first smartwatch with robust analytics.
Apple Watch Series 10 continues to enhance sleep tracking capabilities with features like sleep apnea detection, providing detailed stats and trends accessible through the iPhone Health app and the watch’s native Sleep app. Apple’s ecosystem integrates these wellness insights seamlessly, appealing to users interested in holistic health monitoring.

Design Elements and Customization Trends in 2024

In 2024, women’s watches showcase a harmonious blend of elegance, innovation, and personalization, reflecting a broader shift towards individuality and sustainability. Design elements this year range from timeless classics to minimalist modernity, with a notable resurgence of petite, delicate styles featuring smaller case sizes between 25 and 38 millimeters. These mini watches cater to those seeking subtle sophistication and refined aesthetics.
A significant trend is the prioritization of eco-friendly materials in watchmaking. Brands are increasingly incorporating recycled plastics, sustainable straps, and recycled metals such as stainless steel to reduce environmental impact. Collections like Timex’s Legacy Ocean and Traprock exemplify this green movement, highlighting how sustainability intersects with style and quality. Additionally, dial colors remain rooted in classic and versatile palettes, including black, silver, deep blue, and warm rose gold, all contributing to a timeless yet contemporary look.
Customization has emerged as a key feature in 2024’s women’s watches, enabling wearers to express their unique style and personality. Interactive platforms offered by companies such as Undone allow for personalized engravings, interchangeable straps, and bespoke finishing options. This trend not only enhances the user experience but also elevates watches from mere timepieces to meaningful accessories tailored to individual tastes. For smartwatches, customization extends to the design of bands, with options inspired by vintage jewelry, art, and travel, blending classic craftsmanship with bold, modern designs especially curated for female users.

Popular Brands and Models for Women in 2024

In 2024, several smartwatch brands and models have emerged as favorites among women, combining style, functionality, and advanced health features tailored to female users. The year has seen a blend of timeless elegance and cutting-edge technology that appeals to diverse tastes and lifestyles.
Apple continues to dominate the market with the Apple Watch Series 10, released in late 2024. This model refines the iconic square design by featuring a slightly larger always-on OLED display and a thinner case, enhancing both aesthetics and usability. It is widely regarded as the best all-round smartwatch for women due to its comprehensive health and fitness tracking capabilities, including fall detection and atrial fibrillation alerts, alongside useful smart functions like Apple Pay.
Google’s Pixel Watch 3, powered by Fitbit integration, has significantly improved over its predecessor, offering impressive fitness and activity tracking. Fitbit’s expertise in data presentation ensures the companion app is intuitive and provides clear health insights, making the Pixel Watch 3 a strong contender for women seeking a balance between functionality and ease of use.
Garmin remains a key player with models such as the Vivoactive 5 and Lily 2 Active. The Vivoactive 5 impresses with its gorgeous display, long battery life, and comprehensive wellness features, while the Lily 2 Active is praised for its comfortable fit, fashionable appearance, and unique patterned lens that does not obstruct the display. Both devices cater well to women who prioritize fitness tracking and style.
Samsung’s smartwatches also maintain their appeal, offering advanced health features and introducing new metrics like the Sleep Score, which synthesizes sleep data into an easy-to-understand number. This addition complements existing health tracking tools and aligns with the broader industry trend of enhancing wellness monitoring through AI-driven insights.
In addition to these technology-driven brands, the smartwatch market for women in 2024 is also influenced by fashion trends emphasizing sustainability and bold designs. Brands such as Breitling and Omega have incorporated recycled materials and lab-grown diamonds to attract eco-conscious buyers. Fashion-forward styles like wrap watches, two-tone designs, and colorful dials are becoming increasingly popular, reflecting a shift towards watches that serve as both functional devices and style statements.

Buying Guide for Women’s Smartwatches

When selecting a smartwatch tailored for women, several factors come into play, including design, health features, comfort, and functionality. Modern women’s smartwatches offer slimmer builds and a wider variety of color options, catering to diverse style preferences while integrating advanced technology.

Health and Wellness Features

A key consideration is the availability of women-centric health features. Many smartwatches now include biometric cycle tracking using temperature sensors, stress monitoring, and fertility window notifications. These capabilities go beyond standard health tracking by providing period tracking and deeper insights into female health patterns directly from the wrist, eliminating the need to use separate phone apps. However, users should be mindful of privacy when sharing sensitive menstrual data, as this remains a personal decision with implications for data security.

Design and Comfort

Comfort and wearability are essential, especially for all-day use. Smartwatches for women often feature customizable straps, including interchangeable options that allow users to personalize their device according to mood, occasion, or outfit. Brands like Timex emphasize combining style, functionality, and affordability, offering watches that seamlessly transition from outdoor activities to formal events[

Future Trends in Women’s Smartwatches

The future of women’s smartwatches in 2024 is marked by significant technological and design innovations that cater specifically to female users’ needs and preferences. A key trend is the integration of artificial intelligence (AI) across both Android and iOS platforms, enhancing health tracking and personalized wellness insights. For instance, Fitbit and the Pixel Watch are leading the charge with generative AI capabilities that provide more accurate and meaningful health data. This AI boost is expected to elevate the functionality of smartwatches beyond basic metrics to offer deeper workout analysis, stress management, and cardiovascular health monitoring.
Menstrual and women’s health tracking continue to be a focal point of development. The growing availability of specialized apps and smartwatches dedicated to period tracking reflects a broader commitment to female-centric health technology. These devices now go beyond simple tracking to predict cycle timing and duration, offering personalized insights that empower women to better manage their reproductive health.
Sustainability and eco-conscious design are also reshaping the market. The use of recycled plastics, sustainable straps, and environmentally friendly manufacturing processes is becoming standard practice. Collections like Timex Legacy Ocean and Traprock exemplify this shift, blending style with planet-friendly materials. Additionally, miniaturized smartwatch designs with smaller case sizes (25–38mm) appeal to women seeking delicate, elegant wearables that do not compromise on sophistication.
Customization is another growing trend, with more brands offering interchangeable straps, custom engravings, and personalized finishes. This allows women to tailor their smartwatches to reflect their individual style and personality, emphasizing uniqueness in a market that values both functionality and fashion.
Hybrid smartwatches that combine traditional luxury aesthetics with advanced health technology are gaining popularity, signaling a demand for versatile devices that can transition seamlessly from fitness tracker to fashion accessory. Alongside this, bold design trends such as wrap watches, two-tone finishes, and colorful dials highlight a move toward more expressive, fashion-forward styles in women’s wearables.

The content is provided by Sierra Knightley, Scopewires